Article dedicated to Brionvega's design on Asahi.com one of the main Japanese newspapers

An article dedicated to Brionvega's design has been published on Asahi.com, a website managed by The Asahi Shimbun, one of the three main Japanese newspapers since 1879. It is the first Japanese news website with 58 million visitors per month.

asahi magazine

Main page of Asahi.com

The Asahi Shimbun Digital is Japan's largest online publisher owned by The Asahi Shimbun Company. The Asahi Shimbun is the only Japanese media that has won the Best of Digital Design Award of Excellence for seven straight years. The Best of Digital Design is a competition that recognizes excellent digital news design in the world.

asahi magazine

First page of the cultural section of Asahi.com

 

Eternal designer audio "Brionvega"
Reprinting a masterpiece incorporating
modern technology

brionvega article

Award-winning at the Milan Triennale
exhibition from the early days


Their Brionvega products, along with Olivetti’s typewriters, made the world aware of the excellence of Italian design. In particular, the design by the Zanuso / Sapper pair won high praise. The 1964 Radio Cubo and the portable television Algol were both selected as permanent collections at the Museum of Modern Art (MoMA) in New York. Algol has been selected for the Italian Compass D’oro (gold compass) award along with the 1962 television Doney.

brionvega article

Innovative design loved by D. Bowie and F. Coppola


“The catchphrase “Technology in a more beautiful form” in Brionvega’s TV commercials in the 1980s clearly showed the company’s identity.

What is surprising to see in the photographs of the interior of Brionvega products taken at that time is that they are extremely orderly. Steve Jobs, the founder of Apple, was particular about the beauty of the interior of the product, which is normally invisible.

Brionvega has been doing the same for decades. Brionvega’s success, like Olivetti, is due not only to hiring talented product designers, but also to trying to realize their ideas as faithfully as possible.”

 

"The reprint Brionvega shows the possibility of combining the latest features while retaining the form of the legendary product.”

 

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